Projects
Here are a couple of projects that have been completed that provided the experience and the opportunity to experiment with a variety of different tools to create the perfect pieces of work.
Constructed first issue front cover for the fictional magazine company, 'World Scoop,' as part of the Media Studies A Level coursework. Constructed on Microsoft Publisher. The demographic is 16-25 years old, hence using a young adult model for the photograph. The idea of the image is to represent the increasing mental health crisis during Covid-19.
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The grey colour of the front cover highlights the dangers of youths downward spiraling mentally. The camera angle is a high angle shot to present to audiences the common body language shown when people are struggling with their mental health. The image is cartoony to represent the brand uniqueness of using cartoony images for the magazines compare to their competitors.
Magazine front cover for the second issue of the fictional magazine company, 'World Scoop' as part of the Media Studies A Level coursework. The theme of the front cover is the sporting sector's predicament during Covid-19. This topic is related to the 16-25 year old demographic because the majority of the demographic population participate in a sporting activity to keep fit and healthy.
The main image is a cartoony image to reflect the 'World Scoop' brand. The target audience will associate the cartoony image with the 'World Scoop' brand. The 'exclusive interview' incites audiences to purchase the magazine since the magazine contains exclusivity compared to our competitiors.
Interview with a young person discussing if the BBC has failed the younger generation. This interview is linked with the article detailing if the BBC has failed the younger generation during the rise of the streaming era.
The interview was edited by OpenShot which is a free open-source application that enables beginners in video making to create a sophisticated video while simultaneously providing opportunities to experiment and gain experience in editing videos.
Market Segmentation document (converted into a PDF document below). The document was during the Applied IT Digital Marketing coursework. The aim of the document was to segment the target audience of each social media channel, e.g. Facebook, Instagram, and TikTok, into four categories: Geographic Location, Demographics, Behavioural, and Lifestyle.
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Segmenting the audience into these four categories aided in understanding how important it is to do thorough audience research before choosing to start any campaign since in digital marketing it is important to choose the appropriate social media channels to target the correct audience. Segmented audiences for each social media channel also help in understanding the type of content they consume which is vital for a successful campaign due to audiences' short attention spans
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This approximately two-minute video showcases a basic augmented reality (AR) marketing strategy, promoting the Afternoon Tea event for the Abbey Hotel in Redditch.
This was part of the Applied IT, VR, and AR unit of the coursework. The AR campaign was constructed via Zapworks (the free version). The free version of Zapworks has the basic features to create simple AR campaigns.
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The video explores the immersions of AR campaigns where the user can interact via their mobile phones. AR marketing strategy aids companies in creating campaigns that can be innovative and memorable to audiences. The interaction and visualisations via AR for mobile phones, enable audiences to consume information via different formats such as videos, texts, and diagrams. AR gives audiences a choice on how they want to consume information.
This project aided me in understanding how augmented reality works and gave me the opportunity to practice constructing an AR campaign with software that is simple and easy to understand for a novice. This project helped me experience the next innovation of digital marketing.